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Most Men Want More. Only a Few Are Willing to EARN IT!
The Daily Operating System For Men Who Want It All!
The EARN IT book will optimize and accelerate your Physical, Professional, and Personal success. It is the guide for men who refuse to settle for anything less than greatness and are committed to putting in the HARD WORK required to achieve it.
Plus Receive These Additional Free Bonuses Today:
Daily Marching Orders
Join 30,000+ high-performers who optimize their professional, physical, and personal performance every day with the EARN IT Marching Orders.
8 Week Strength & Muscle Building Training Program:
Get my 8-week garage Gym Warrior daily follow-along fitness and workout program focused on muscle building and strength training.
30 Day Fat Loss Training Program:
JRF SHRED is a 30-day bodyweight training program designed to burn more fat and get you shredded faster than other training programs.
Meal Prepper Pro
Meal Pepper Pro shows you how to prepare healthy daily meals to achieve your fitness goals. Lose body fat, build lean muscle, and stop overpaying for expensive meal prep services.
Business Growth Advisor Sessions
Daily video training to maximize campaign impact, strengthen your brand, connect with your audiences, and align your teams.
Brand Builder Master Class
The complete brand-building and business growth masterclass for businesses, startups, business leaders, and entrepreneurs.
Personal Daily Execution and Progress Tracker
A simple daily tool to plan priorities, track execution, and measure consistency across training, work, and personal standards.
EARN IT Community Access
Private community access for accountability, daily reinforcement, and shared standards with men committed to EARNING it every day.
Add the EARN IT 90-Day Workbook to your order to turn this into a complete daily execution and results system.
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Add the EARN IT 90-Day Workbook to your order to turn it into a daily execution system.
Master The Three Critical Areas of Performance
THE BATTLEGROUND
Physical Health, Fitness, and Recovery
This is where we transform your body for elite performance. On THE BATTLEGROUND, we focus on strength training, muscle building, fat loss, and endurance. With the right tools and a disciplined approach, you’ll develop the resilience and physical capacity to tackle any challenge. The outcome is a healthier, stronger, and unstoppable version of you.
THE BOARDROOM
Professional Career and Business Growth
This is where we develop strategies to build your professional empire. In THE BOARDROOM, we focus on business growth, branding, design, marketing, and leadership development. You’ll gain the tools to elevate your career, scale your business, and dominate your industry. The result is not just professional success, but the ability to create long-lasting impact.
THE BASE
Personal Structure, Habits, and Execution
This is where personal performance becomes operational. Inside THE BASE, we build the habits, processes, and efficient daily routines that streamline your execution and support elite level high-performance. This isn’t about motivation. It’s about eliminating wasted time, reducing friction, and optimizing how you operate every day.
Redefine How You Perform Physically, Professionally, and Personally
This is not about incremental improvement or short-term motivation. EARN IT is about changing how you operate at the core. How you train. How you work. How you structure your days. How you hold yourself to a standard when no one is watching.
By the time you finish this book, you will not just understand what needs to change. You will see clearly where you have been operating without structure and what it actually looks like to perform with Focus, Discipline, Consistency, and Grit across your body, your career, and your life.
The confusion fades. The noise quiets. The plan becomes obvious. And execution becomes non-negotiable.
BEFORE EARN IT
You wake up already behind, reacting to messages, demands, and problems before you have a clear plan.
You train inconsistently, often skipping workouts when work or stress takes over, then feeling frustrated with yourself.
Your energy fluctuates, leaving you productive one day and mentally or physically drained the next.
You are constantly busy, but real progress in your work feels slow or unpredictable.
Your priorities change based on urgency, pressure, or stress instead of intention.
You rely on motivation to stay disciplined, which means consistency breaks down when life gets uncomfortable.
You start initiatives with strong intent but struggle to follow through long enough to see real results.
Your body feels like something you need to manage around work, not a tool that supports performance.
You know what you should be doing personally, but your days lack the structure to make it automatic.
You feel mentally cluttered, juggling too many thoughts, tasks, and responsibilities at once.
When life gets busy, your routines collapse and everything becomes reactive.
You feel capable of more, but unsure how to hold discipline and consistency together across all areas of your life.
AFTER EARN IT
You start each day with clarity, knowing exactly what matters and how you will execute it.
Training becomes structured and intentional, even on busy days, because it is built into your routine.
Your energy becomes more stable and reliable, supporting focus and endurance throughout the day.
Your work becomes focused and purposeful, with visible progress replacing constant busyness.
You operate from clear priorities and standards instead of reacting to pressure or urgency.
Discipline becomes built into your systems, so consistency no longer depends on how you feel.
You follow through with confidence because execution is structured, not left to willpower.
Your body becomes a source of strength and resilience that carries into your leadership and work.
Your daily habits support who you are becoming, not who you used to be.
Your mind feels clearer and more controlled because your day is no longer chaotic.
Your routines hold steady even when life gets demanding, keeping you grounded and consistent.
You operate as the same man in every arena, with standards that no longer shift based on circumstances.
Add the EARN IT 90-Day Workbook to your order to turn it into a daily execution and results system.
About Chris McCarthy
Strategic Business Growth Architect, Execution & Optimization Expert, and High Performance Fitness Trainer
Chris has mentored, coached, and trained high achievers to transform both their professional careers and physical performance. With over 25 years of experience building brands, scaling companies, and advising entrepreneurs, he has worked with business leaders and business owners to implement structured systems for business growth, elite-level health and fitness, and daily execution. The result is the ability to operate at the highest level across all areas without burnout, guesswork, or wasted effort.
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